Attorney Michael de Broglio on: South Africa, Law, Politics, Attorneys, Sport, Photography, Technology, Gadgets, Media, Crime, Road Accidents Fund,
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I was quite impressed to read that the CVS Group in America would stop airbrushing images on its beauty products. They say in future they will start showing a watermark on images that have not been airbrushed so that you know what the model really looks like the picture, because most of the time the star or model does not. I think that is a great idea because quite honestly, we live in a world where there is way too much pressure, especially on young people, to try and look like stars and they just don’t realise that they cannot even begin to look like a star because not even the star looks like their own photos! Photoshop is a masterful programme and pictures are slimmed down, lines removed, freckles and bumps erased and it sometimes gets to absolutely ridiculous extremes.
They say it is time to start reducing the amount of airbrushing and that the company needs to be more transparent and authentic, with the women who come into their stores to buy beauty products. I think it is a great idea. What do you think?
Posted by Michael de Broglio on Friday 16-Feb-18
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Comments
Sinead said:
on Friday 02-Mar-18 02:51 PM
I think it's an excellent idea!
There was one time that I saw a poster of a man that looked like a baby because of the way the photoshop was so extra. Not a speck of stubble on that man's face at all... How ridiculous and unrealistic!
Cornelie said:
on Wednesday 28-Feb-18 02:03 PM
Most definitely a great idea we pay so much for beauty products then you never look like the model which is not fare because you need value for your money what does it help you have the same skin type as the model but you look like a ghost best idea ever.
courtney said:
on Wednesday 28-Feb-18 11:39 AM
Love this idea. Beauty sits on the inside. You must always feel beautiful in your own natural skin.
Henrietta said:
on Wednesday 28-Feb-18 08:22 AM
I agree with this, airbrushing is fake. By doing that you make the person flawless and that is what attract youth. Making them believe they can look like that, for me that is false advertising. We all have flaws and maybe by stopping airbrushing young girls can start to embrace themself for who and what they are rather than trying to be something they not and never will be.
Liat Grindler said:
on Tuesday 27-Feb-18 05:00 PM
I think that in theory adverts should present the real. Real issues, real blemishes, real body shape. However that is not what attracts the consumer to buy. Maybe now that western countries are becoming more expressive in their opinion- it should be the norm to see a natural advertisement.
Prishani said:
on Monday 26-Feb-18 05:19 PM
I am all for this, I think it is so important for the youth to know that not everybody is perfect, I think this will help them to not put as much pressure on themselves and peers to look perfect! Because not even the super models are!
Tamaryn said:
on Thursday 22-Feb-18 09:07 AM
This is a revolutionary step for the beauty industry and I hope that there will be more to follow! I've always considered authentic and "real" to be more beautiful and I hope that with this, especially young people, will see that there is no perfection and realise that we are all unique with flaws and all.
Nikita said:
on Wednesday 21-Feb-18 04:56 PM
The beauty industry is a difficult one. One does not want to be misled on their expectations of products but in the same breath will we actually buy things that will make us look "natural". I do think that it is a good movement though and I hope more companies follow.
Helen said:
on Tuesday 20-Feb-18 08:54 AM
I absolutely agree, majority of beauty companies get to extreme to sell their beauty products and yes most of the victims are young girls who are desperate to look like models on the pictures.
The results most of the consumers are getting are not what was expected from the product itself.
Suzanne said:
on Tuesday 20-Feb-18 08:45 AM
I absolutely love this and am all for it! Unfortunately photo shopped photos are the root of a lot of evil and result in a lot of people struggling with self esteem. Let's be honest, all of us want to look like that - but as you said, it is not realistic and the models and stars that most people idolise don't even look like that.
dune said:
on Tuesday 20-Feb-18 08:38 AM
This is a great idea, cosmetic companies should stop portraying "false idols" instead of showing off ones natural beauty. 99.9% of photos in any magazine, add etc is photo shopped, therefore misleading everyone as to what their product can actually do. I am all for this.
Michelle D said:
on Tuesday 20-Feb-18 08:23 AM
I think it's a fantastic idea to stop airbrushing people. There are so many more important things to worry about than being flawless in your appearance. Having these unrealistic expectations for beauty often results in people spending their whole lives obsessed with looking better and, because their perception of beauty is unrealistic, they will never be satisfied. Therefore people waste their lives obsessing instead of living and striving to be happy rather than perfect.
Sharne said:
on Tuesday 20-Feb-18 07:56 AM
Life is already hard for young people and some adults alike. Media put a lot of pressure on People. People believe that's the image they should represent to feel good about them self.
Bianca R said:
on Tuesday 20-Feb-18 07:34 AM
I must say that the airbrushing can create unrealistic expectations, especially for young woman. There is this belief that this product will make you look flawless, almost immediately, and all because the model was airbrushed - no-one was ever going to look like that naturally! There is far too much pressure and emphasis applied to the way a person looks/are too skinny or too fat, I am seeing more and more that young children (8-10 years) are becoming completely obsessed with not being too fat, too skinny, and this is when children at this age should be living a care-free life and not worry about that kind of rubbish.
Michelle said:
on Tuesday 20-Feb-18 07:24 AM
If I buy a product and it does not work like the advert, I believe its false advertising then? So you have all these expectations and pay a lot of money for something that you are not satisfied with. It will definitely be a good thing to stop airbrushing then and to also see the work of the actual product you’re buying.
Jadine E said:
on Tuesday 20-Feb-18 06:46 AM
As young women you are more especially conscious of the way you look as what compared to the models you come across in magazines. This would bring about the real feel of what every woman looks like with and without makeup or beauty products.
Daniella said:
on Monday 19-Feb-18 02:48 PM
I think the most important thing is to teach people to be comfortable in their own skin. which is extremely difficult when companies are advertising their products with unrealistic expectations.
Megan said:
on Monday 19-Feb-18 10:16 AM
The pressure to be perfect is so unbelievable, no one is. Companies becoming more transparent and authentic is a good first step but truthfully filters on apps don't help either.
Thabitha said:
on Monday 19-Feb-18 09:58 AM
Good idea it will save young people from all the stress and depression, we need strong and happy people.
Joyce said:
on Friday 16-Feb-18 04:53 PM
I think it’s been a fake advertisement and think that their customers have been disappointed with the results of the product, different results from what has been advertised. I think it is indeed a good idea to advertise the real results of their product.
Jolene said:
on Friday 16-Feb-18 04:36 PM
I think it is a great idea, some of these pictures are so unrealistic you have to be really stupid to actually believe the model really looks like that.
Jadine Richards said:
on Friday 16-Feb-18 04:36 PM
Honesty is always the best policy. Selling people dreams does not result in sustainable business. I would prefer to have a more realistic idea of what it is that I am buying. Any company who is willing to take a risk like that would definitely go straight into my shopping basket.
Angelique Jurgens said:
on Friday 16-Feb-18 02:51 PM
Absolutely. It is deceiving especially when a face product says "look what this product does", in the mean time the photograph has just been photo shopped. Airbrushed make up or anything airbrushed in my opinion is misleading and unethical to say the least and there should be consequences.
Exposure to unrealistic body images result to eating disorders and the youth are more prone to adolescent health problems. This includes wanting to be perfect and leading to illness such as depression etc. So it is great news and perhaps other companies will follow suit. #MoreResponsibleAndRealisticAdvertising
Mathilda Du Preez said:
on Friday 16-Feb-18 12:22 PM
I do not think there is one legit Model whose photo is not edited in some way or the other
I think it's doing so much harm to the young girls of today looking at these “perfect” models and wanting to look like them
Alexis said:
on Friday 16-Feb-18 11:11 AM
That is by far the nest idea I have been told. The average person will never look like what is on a photo - I mean really, the model does not even look like that. So it will reduce the pressure of those whom want to be 'perfect'.- we are all perfect in our own way and it is all about taking care of ones self - you in all honestly don't even need most of these products
Ashleigh said:
on Friday 16-Feb-18 09:44 AM
It is a great idea. For me, Beauty is being as Natural as much as possible Inside and Out. Less false advertising would really sort out a lot of uncertainty in customers buying their products.
Clare said:
on Friday 16-Feb-18 08:51 AM
I feel that people want to look like other people because they Self-esteem issues, I also believe if you want to do something to your body because you want it done its your choice people are also so quick to judge people if I like to get a spray tan then that is for me no one else can make my mind up for me.
I think that the Natural look is always the most beautiful look I am happy with the way I am and if I want to put a tattoo across my face that is my choice (Not that I would)
Jessica Apfel said:
on Friday 16-Feb-18 08:47 AM
I think that it is a fantastic idea! Cosmetic companies need to display and advertise a more realistic idea of 'beauty'. Everyone is beautiful in their own right and we shouldn't have the pressure of comforming to an unrealistic image!
Sarah said:
on Friday 16-Feb-18 08:23 AM
I agree make the photos look real because people will buy the product to make themselfs look like the model in photo and later one be very disappointed. This could lend to sales going down If i buy a product I would like to see results as advertised
Liz said:
on Friday 16-Feb-18 08:09 AM
I am in complete favour of this not only will it be able to show what the product actually does and that you will not end up looking like a movie star immediately after using whatever it is they are selling, but it will also send out the message to people that you do not have to look a certain way and that all people, even the models they use for advertising campaigns, are "flawed" in some way or another.
Zindy said:
on Friday 16-Feb-18 08:07 AM
I agree 100% when you buy a product and see unrealistic results after using it then it is discouraging. Real result would however also stop people from buying products so all marketing tactics.
Johannesburg based attorney specializing in personal injury matters including Road Accident Fund claims and medical negligence matters. My interests include golf, reading and the internet and the way it is constantly developing. I have a passion for life and a desire for less stress!
