As somebody who has written quite a lot in the past about healthy eating, it is interesting to read about the problems that the McDonalds brand is experiencing, not only around the world, but largely in America where it is listed on their Stock Exchange.  Of the 29 analysts who cover McDonalds’ share, only 7 recommend buying it, which is the bleakest outlook the share has ever had.  MacDonalds has lost a lot of business to what they call “fast casual food” which is fast-food with good prices but with slightly better quality than plain fast-food giants.  One of the bigger winners in that regard would be Chipotle Mexican Grill.  The bottom is that sales and earnings are falling at McDonalds and I think we are going to see more of this with the fast-food giants as people move more towards healthier living, which, even if it is not a big issue now, would certainly become a bigger on in the decades ahead.  I would no sooner invest in a McDonalds’ share than I would in a cigarette company – although I think a cigarette company will actually have more potential for future profit!