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Nobody reading newspapers

The latest figures from the Audit Bureau of Circulations – ABC – have indicated how few newspapers are being sold.  For example, Pretoria News only sells 1,900 copies a day, 40% of the readership of The Star newspaper is because it is given away for free and even then there are still only 22,000 sales a day compared to 200,000 one or two decades ago. 

It is a question as to how much longer some of these newspapers could continue – down 74% in circulation alone in 4 years, how much longer could The Star be sold profitably?  The Pretoria News is down 87% in 4 years to its 1,900 copies – how much longer does one justify publishing the Pretoria News?  Even the weekend newspapers are down dramatically – the Sunday Times is selling 44% less copies now than it was one year ago.  There is no basis for example for Cape Town to have two newspapers, both owned by the same company, the Cape Argus and the Cape Times and both of them sell less than 10,000 copies a day. 

Posted by Michael de Broglio on Tuesday 16-Feb-21 Share on Facebook   Tweet It

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Brenda Strydom  said:
on Monday 29-Mar-21 08:38 AM
Very sad to see that the newspapers is not getting sales anymore. I do not think that the newspaper industry is going to make it any longer technology is taking over

Michelle D  said:
on Monday 29-Mar-21 08:17 AM
Nowadays in the world of technology, it does not seem feasible to continue publishing newspapers. We have apps and the internet to easily access all the news we could want.

sandra  said:
on Tuesday 23-Mar-21 07:45 AM
It is such a shame.Newspapers used to be such a thing. You will have your morning coffee with a newspaper and have a good start to the morning. Now everything is accessible on mobile. Times have sure changed.

brumilde  said:
on Monday 01-Mar-21 03:24 PM
Its a shame that news papers are mostly used for cleaning windows. There are still those that like to read from paper not a screen. But most have moved to online publishing. It gets to the consumer faster and could have live updates.

Alexis  said:
on Wednesday 24-Feb-21 03:21 PM
I used to love sitting down and reading the newspaper, but it seems that life is a little too busy right now to do that and it is easily accessible off the internet. It is very sad actually at how this industry is struggling, but not surprising as the world we live in moves towards technology.

Tayla  said:
on Wednesday 24-Feb-21 03:03 PM
I prefer reading the news on an app, its easier to read and saves paper at the same time. Everything is online now its so convenient.

thembi  said:
on Wednesday 24-Feb-21 09:14 AM
I used to buy The Star and Sunday Times every week but I no longer do that since i got job,I use to look job in a newspaper.

Sinead  said:
on Wednesday 24-Feb-21 08:47 AM
I can actually remember the days my parents used to buy the Sunday Times. I would go straight to the little entertainment section and do the Sudoku, Word Play (expressions/idioms game) and the 9 Letter Word Jumble (the block)
Gone are the days we read newspapers because it is freely available online. And no matter the source, the facts will be the same.
Incredibly sad to see the first form of News delivery slowly fading into nothing. Along with the jobs that will be lost as well.

Daniella  said:
on Tuesday 23-Feb-21 10:04 AM
With the internet at our finger tips we have direct access to a wide varietiy of information. It is sad that they are loosing business however newspaper companies needed to try keep up with the times and evolve.

Franzelle Ekron  said:
on Tuesday 23-Feb-21 07:31 AM
Very sad to see that the newspapers industry is fading away in South Africa, but today you can read all the news online and on social media. I think it a waste of money to print Newspapers.

Chante  said:
on Monday 22-Feb-21 11:23 AM
There are only a few people who still read newspapers and I believe those people are of the older generation. People nowadays only read news they see on Facebook or other sites online. I do not think that the newspaper industry is going to last much longer.

Kayla  said:
on Monday 22-Feb-21 10:05 AM
With new technology and also in terms of being eco-friendly , I do believe that the printing and copies of newspapers are going to fade out. Its much easier and cost effective to read your news online. It shows up regularly on Facebook and on your google home page. They are going to have to think of a new strategy to bring in money for the newspapers.

Claudia B  said:
on Friday 19-Feb-21 02:11 PM
It's sad to read about how the newspaper companies are going down. Not a lot of people are buying the newspapers anymore and would rather read everything online.

Angelique  said:
on Friday 19-Feb-21 10:44 AM
I get the online version of the Sunday times, City Press and Sunday Independent every Sunday but really it annoys me having to zoom in and I would much rather prefer the printed version. However, I do understand its a dying industry - printing actual newspapers and magazines. Its quite unfortunate because instead of creating jobs we now have more job losses. Detrimental to our country.

Kathryn  said:
on Friday 19-Feb-21 08:38 AM
I was never a fan of the cumbersome pages of newspapers. I prefer the instant gratification that online news provides.

Sarah  said:
on Thursday 18-Feb-21 03:48 PM
It is sad to see how low the newspaper sales are now , I sometimes perfer to resd through newspaper just to feel the papers throgh my hands. I also just want t show my children that reading acutal books and newspapers are better. Techonology is developing so much these days but sometimes it is better to be old school still.

Henrietta  said:
on Wednesday 17-Feb-21 03:43 PM
I think it's only a matter of time, the way technology has improved so much a lot of people subscribe to the online "newspaper". My husband's grandfather still buys the news paper every Sunday at R31.00, thereafter it goes to the bin. Grandma will just do the crossword. It's sad if you think about how many job losses there will be but on the other hand, you throwing away R124 every month in the bin unless you have other option to reuse the paper for something worth while is just as sad.

Victoria  said:
on Wednesday 17-Feb-21 03:13 PM
It is so quick and easy to pick up your cell phone to google the news or get notifications about what is happening in the world. We no longer need newspaper to see specials at shops or see which places have the greatest deal we can just go on your cell phone and compare prices. Newspapers are being used for other things then for reading purposes.

Ziyanda  said:
on Wednesday 17-Feb-21 01:27 PM
I used to buy The Star and Sunday Times every week but I no longer do that since I can read all the trending stories online.

Bianca Taljaard  said:
on Wednesday 17-Feb-21 12:41 PM
I buy the news paper every now and then for my plants and earthworms, hope it doesn't go totally out of the market

Melissa  said:
on Wednesday 17-Feb-21 10:58 AM
It's a waste to buy newspapers to read, because everything is on the internet now. It shows you again how technology improves

Nicolene Rich  said:
on Wednesday 17-Feb-21 10:25 AM
It's because you can read everything online now basically for free so why pay for it if you can quickly go online to read the news? There's no time to sit down and read a newspaper.

Lucretia  said:
on Wednesday 17-Feb-21 09:16 AM
What a coincidence, topic wise, I was at the Spar the other day and a man picked up a newspaper, I openly said, "I did not think people bought the paper anymore". He replied saying that he only buys it because he has a parrot and needs it for the birds cage. He even went onto say that the paper is now R22.00 odd. So yes, the fact that people are only buying the paper to use it other than to read is a sign of the times........

Kendall  said:
on Tuesday 16-Feb-21 04:57 PM
Newspapers are definitely becoming a thing of the past. I remember when I was younger my dad used to religiously buy the Sunday Times every week - he has not done this for many years. It is much easier to simply access any information at your fingertips via the Internet. This of course comes with its own problems as there is often fake news that is spread across internet and social media platforms.

Danielle  said:
on Tuesday 16-Feb-21 03:30 PM
People do not want to sit with a big newspapers in front of them any longer.
They rather prefer to use the new technology and the easy way out.
People will lose their jobs but most people prefer the online way of life.

fikile  said:
on Tuesday 16-Feb-21 03:23 PM
These days everything is being done through social media and internet so the is no use for the newspaper because what they wrote the I can read it on my computer or phone. Looking for a job, you can apply online, looking for play the horses, you can do that online and they will even give you access to the results, want to play the lottery, you can do that with your banking app and watch the TV or google the results after the draw. These days the is no use for a news paper to be printed, I just think they are wasting time and money on printing the newspaper

Roxanne Rautenbach  said:
on Tuesday 16-Feb-21 02:18 PM
Everything is going digital as it is faster to access the story you want and you can find that same story on more then one platform. I however love the feeling of the paper between my fingers and I would rather stick with the paper then digital

Michelle B  said:
on Tuesday 16-Feb-21 12:11 PM
It is too convenient to access news online nowadays. With the advances of technology, many things will soon become redundant.

Helen  said:
on Tuesday 16-Feb-21 11:43 AM
Very sad to see that the newspapers industry is fading away in South Africa.
Just a few decades away the sales of newspapers were blooming compare to current figures. I would only blame the standard of journalism and the standard of management of those newspapers with declining sales.

Bronwyn  said:
on Tuesday 16-Feb-21 09:11 AM
Most people prefer reading the news online, because we are always busy and on the go you do not have much time to sit down and read a newspaper.

Jessica  said:
on Tuesday 16-Feb-21 08:54 AM
Well with the times going as they do, of course this would happen. Everyone is trying to save money somewhere and at least it we reducing the paper use. The good old days of reading news papers are gone I guess.

Megan  said:
on Tuesday 16-Feb-21 08:53 AM
When my mom used to "ground" me, she'd try make me read articles in the newspaper each night for the duration of my grounding, I think I read maybe two until she just changed it to taking away TV for a week or something. I've never been one to grab the newspaper for the articles, only for the store catalogs or to see what movies were in Cinema. I've too only purchased one paper, for my matric results. Other than that, for the store catalogs, I rely on the free newspaper delivered to our home.

Ashleigh De Villiers  said:
on Tuesday 16-Feb-21 08:51 AM
Most things are going paperless and I prefer it this way. We need to save tree's. What we need to really work on is the plastic issues on earth.

Marchinique  said:
on Tuesday 16-Feb-21 08:49 AM
To be honest, I think people barely watch news on television nowadays. Social media and technology develops so incredibly fast and it's sad to say that our grandchildren or even children, would barely know what a newspaper actually is. I always enjoyed those little word puzzles in the newspapers.

Melissa van Tellingen  said:
on Tuesday 16-Feb-21 08:48 AM
I read the news every day on my mobile phone. I can't remember when last I bought or read a physical newspaper. It is just more convenient.

Patrick Sedutla  said:
on Tuesday 16-Feb-21 08:45 AM
The newspaper industry is seeing its last days. Very soon it will close down. One would have loved to know what is the cause of the numbers going down? In other words, are people reading less or is simply a question of people reading from the online?

Clare  said:
on Tuesday 16-Feb-21 08:42 AM
I think its sad that we do not buy news papers anymore, do know how much Jobs are going to be lost, but on the other hand I am happy that less trees are going to be cut down for paper. Social media and Google news has really taken over.

melandre  said:
on Tuesday 16-Feb-21 08:34 AM
I've only purchased a newspaper once in my life and that was to get my NSC results. Personally I prefer reading my news online, its just easier and more convenient.

Mathilda  said:
on Tuesday 16-Feb-21 08:11 AM
The only time I ever bought a newspaper was when I had to get my Matric results lol

There are so many different platforms to get your daily "news fix” and unfortunately with the fast pace of modern life there is no time to read a newspaper.

Lauren  said:
on Tuesday 16-Feb-21 08:06 AM
Social media and online platforms are taking over. I personally only read the news online. Newspapers have evolved in a sense that we can access stories online but how many of us actually subscribe online?

Zindy Kruger  said:
on Tuesday 16-Feb-21 07:18 AM
Internet and social media platforms have become the new source to see what's happening in the world. You don't have to go out your way, it just pops up when you open it and the latest will be there however its not always reliable. TV, News and newspapers would still be the better bet if you were looking for more accurate information.

david  said:
on Tuesday 16-Feb-21 07:08 AM
iqbal surve.
sekunjalo.
public investment corporation.

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Johannesburg based attorney specializing in personal injury matters including Road Accident Fund claims and medical negligence matters. My interests include golf, reading and the internet and the way it is constantly developing. I have a passion for life and a desire for less stress!
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